04 — Event Campaign
- Category
- EVENTS
- Year
- 2024
- Tools
- Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Overview
A poster-led campaign for a music event series, built on oversized grotesk type, hard cropping and a black and white image treatment that survives being pasted on concrete.
My role
Poster design, typesetting, image treatment and campaign roll-out.
Creative approach
Type first, image second. Each poster shares one grid so the series reads as a family from across the street, with the line-up information kept quiet at the edges.
Deliverables
- Poster series
- Digital announcement graphics
- Ticket & flyer assets
Visual gallery
