01 — Brand Identity
- Category
- BRANDING
- Year
- 2025
- Tools
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Overview
A complete visual identity built around a single confident letterform, extended into stationery, packaging and digital assets so the brand stays recognisable at every size.
My role
Concept, identity design, typography and art direction across all applications.
Creative approach
The work started with sketching a mark that reads clearly at 16px and at poster scale. From there a strict grid, one typeface family and a monochrome palette kept the system disciplined, letting paper, print finish and spacing carry the personality.
Deliverables
- Primary & secondary logo
- Typography system
- Stationery suite
- Packaging labels
- Brand guidelines
Visual gallery
