02 — Social Media Campaign
- Category
- SOCIAL MEDIA
- Year
- 2025
- Tools
- Adobe Photoshop, Adobe Illustrator, Figma
Overview
A message-led content campaign designed for the feed first: high contrast typography, a repeating slash motif and a rhythm of dark and light frames that holds together while scrolling.
My role
Campaign concept, layout system, typesetting and content design.
Creative approach
Each post was designed to work as a single frame and as part of a nine-tile grid. Type size does the storytelling, so no post needs decoration to be read at thumb speed.
Deliverables
- Feed post series
- Story templates
- Carousel layouts
- Reusable content system
Visual gallery
