03 — F&B Visuals
- Category
- BRANDING
- Year
- 2024
- Tools
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Overview
Creative direction for a café concept: warm neutral palette, quiet serif wordmark and a menu system that feels considered on the table and in photographs.
My role
Creative direction, layout design, packaging and photography art direction.
Creative approach
Restraint was the brief. A single serif, generous margins and natural light let the product stay the hero while the identity holds the frame together.
Deliverables
- Wordmark
- Menu system
- Cup & packaging design
- Content art direction
Visual gallery
